Hertz goes with Tesla The news that Hertz is purchasing 100,000 Tesla's has pushed the stock above $1000 its market cap over $1 trillion. This deal was an excellent move by Hertz and about the best one to get into the EV game that they could have made. #1. The Tesla Brand Tesla is a household brand, yet it has no advertizing budget. Tesla is also struggling to keep up with vehicle sales, achieving a 73% increase in vehicles shipped between 2020 Q3 and 2021 Q3. Hertz has gained a unique association with the Tesla brand. Interested in renting an EV or a Tesla? Hertz is that company now. #2. Worry free trips due to Tesla's charging network Charging on trips is one of the most stressful parts about having an EV, although this is getting better each year. No one worries about driving someplace and not finding a gas station but finding a charging station is a real concern with an EV, even in 2021. When I got a Tesla Model S in 2016 there were far fewer charging sta...