Karma automotive is making its second entrance into the automobile market, officially debuting the Revero in a couple weeks time. Summary Marketing and selling the Revero is going to be tough given the quality, performance, and features of cars on the market today. Given this competition I'm surprised Karma automotive has received funding to continue development of the Fisker Karma , now renamed to the Revero. I'll present a few reasons why the Karma Revero isn't likely to make a noticeable impact on the automotive market as well as some ways they can improve their chances by making changes to the Revero. Note that the Revero's full specifications haven't been released yet. For the purposes of this analysis I'll assume the Revero is more similar to the Fisker Karma than not. The Revero is likely to improve upon these specifications but from what information has been released about the Revero it doesn't appear that these changes will significantly c...